HDFC Bank has launched the first ultra-premium credit card targeting the ‘uber rich’ in India.

Called INFINIA, the credit card is promoted as a virtually “no limits” product. The card will initially be offered to a select group of 5,000 individuals.

“INFINIA is a super-premium offering from us to rich Indians. It is the culmination of a very successful journey that began in 2003 with the launch of our first card,” said HDFC Bank’s managing director Aditya Puri.

“What prompted us to conceive INFINIA was the need our clients felt for such a product,” said Puri.

The card will be available on both Visa and MasterCard platforms.